UNDERSTANDING THE USER

  I interviewed four adults who enjoy shopping for furniture

 
“I put [the bed frame] together by myself and I had to ... my bedroom's really small, it's basically the size of my bed with like a little bit of walking space on the three sides. Getting the mattress out, getting the old bed frame taken apart, hauling these giant pieces of old wood in; trying to assemble them cause there's a headboard, a footboard and two side rails and get it all put together by myself. And then dragging the box spring back into the room and seeing that it didn't fit

“I was ready to cry”


Through four user interviews, I discovered some common themes:

  • Users want to stay in their budget
  • Proximity is a priority
  • Proximity & affordability are hard to come by
  • Users like to browse furniture online for fun
  • Incorrect product details created problems at home
  • Miscommunication with customer service caused major delivery delays
  • Bad photos are misleading; leading to buyer remorse
Charles Ludeke, New York, N.Y.
972-757-4976  |  E-Mail  |  LinkedIn