Testing, Testing... is this thing on?

 I ran moderated Usability Tests with all four interviewees

“I’m so confused, and angry actually”

• Users confused about pages with missing content
    • “Almost looks like it didn’t load”

• 100% users didn’t like global navigation at the bottom
    • Especially after opening a page, nav was also on top

• 25% of users found the shopping tab by hovering over “More”

   (Left) Unreadable text; type matches the background
(Right) Users can’t complete a purchase

“It makes me feel like the brand is junky, cheap”

    “I bet they don’t like it either”

 Users don’t trust the store, nor the owner
Charles Ludeke, New York, N.Y.
972-757-4976  |  E-Mail  |  LinkedIn