What’s Familiar?

 If users felt confused, angry, & don’t trust this store,
what’s familiar in e-commerce? What’s the standard that
other sites use?


I compared Sunset Bazaar’s website with three local furniture stores that also sell mid-century furniture: Den LASunbeam VintageWest Coast Modern 


Images 1, 4 & 7 — Den LA
2, 5, & 8 — Sunbeam Vintage
3, 6 & 9 — West Coast Modern
• All 3 sites have global navigation at the top
• All 3 sites have call-to-action buttons
• Listing pages either have 3 or 4 products per row
    • vs Sunset’s 1 product with 4 images per row
• Product titles & prices are clear
• Product pages have clear photos, visible text & relevant details
Charles Ludeke, New York, N.Y.
972-757-4976  |  E-Mail  |  LinkedIn