What’s your Problem?

Now that I understand the User’s needs, goals &
pain points, how can I draw upon that to create a
solution?

Meet Joan.


Joan is an urban professional she likes to shop local & enjoys browsing for furniture online.


She wants clear photos &
accurate product details,
because not having that created major problems at home: like shipping delays & buyer remorse.

How might we present photos, product, & store information in a clear, accurate and visible way?

Charles Ludeke, New York, N.Y.
972-757-4976  |  E-Mail  |  LinkedIn